At Prime Group, we view ourselves as enablers. Our unique portfolio of products and services allows us to enable our clients in each aspect of their business. Since I founded Prime Group in 1995, my main focus was to build a solid clients’ base of reputable partners so that the group can grow to become Egypt and MENA’s top choice partner for business services in different sectors serving both businesses and communities.
Unlocking value and availing opportunities are the roots of everything we do. We open new markets to our partners and work closely with them on their market penetration strategy to achieve the optimum business results. At Prime Group we choose our partners selectively, each is a pioneer in their sector. With the likes of GEWISS, Shell and Etisalat Misr, we have built a strong diversified portfolio and market presence.
Our distribution arms (Prime Distribution & Modern Distribution) serve different sectors allowing us to acquire a leading market share, and in return serve more clients and help more businesses flourish. Additionally, we realized the importance of digital payments solutions ahead of many, and as a result we acquired Masary -The first branded payment service- back in 2012. We grew Masary’s operations (quadrupled the revenue) then invited in investors from related markets, now Masary is part of Ebtikar Group and is expected to be IPO-ed soon.
At Prime Group, we care dearly about all our stakeholders, not only partners and clients, but most importantly we take care of our family (employees). We proudly have members of our family that have been with us for 15, 20, and even 25 years. We are proud that we can avail a healthy working environment for as much people as we can.
Finally, with more than 27 years of experience, Prime Group and all its employees accumulated rich market-knowledge enabling them to meet our clients’ needs with international practices and standards. We are more than just a distributor, our clients are our partners of success, we work together with the purpose of growing both our businesses simultaneously…