1995 Prime Group was established
2006 Modern Distribution was established as a part of Prime Group
2010 Prime Distribution was established as a part of Prime Group
Our Story
Since 1995, Prime Group offers end-to-end solutions that reduce cost, risk and complexity, with the efforts of more than 750+ employees all over Egypt working in the lubricants, telecommunications and electric fields.
Services
No matter what your business needs, with more than 27 years of experience in the distribution market, Prime Group is ready to ship what you need, where and when you need it.
What We Do?
Mission & Vision
Mission: In Prime Group, we aim to penetrate new markets with competitive portfolio of reliable goods & services with the help of our most dynamic and hardworking team, who works professionally to exceed our clients’ expectations and build sustainable partnerships with suppliers while efficiently utilizing technology & resources and consequentially maximizing the shareholders’ profitability.
Vision: To Become Egypt and The MENA region’s top choice partner in diversified business sectors, that aim to serve communities and enhance people’s quality of life.
Always remember, your business is ours!
- P: People-centered
- R: Result-oriented
- I: Inspiration
- M: Marketing ethics
- E: Excellence
Meet Our People
Good companies start with a loyal, dedicated and talented team.
At Prime Group, we view ourselves as enablers. Our unique portfolio of products and services allows us to enable our clients in each aspect of their business. Since I founded Prime Group in 1995, my main focus was to build a solid clients’ base of reputable partners so that the group can grow to become Egypt and MENA’s top choice partner for business services in different sectors serving both businesses and communities.
Unlocking value and availing opportunities are the roots of everything we do. We open new markets to our partners and work closely with them on their market penetration strategy to achieve the optimum business results. At Prime Group we choose our partners selectively, each is a pioneer in their sector. With the likes of GEWISS, Shell and Etisalat Misr, we have built a strong diversified portfolio and market presence.
Our distribution arms (Prime Distribution & Modern Distribution) serve different sectors allowing us to acquire a leading market share, and in return serve more clients and help more businesses flourish. Additionally, we realized the importance of digital payments solutions ahead of many, and as a result we acquired Masary -The first branded payment service- back in 2012. We grew Masary’s operations (quadrupled the revenue) then invited in investors from related markets, now Masary is part of Ebtikar Group and is expected to be IPO-ed soon.
At Prime Group, we care dearly about all our stakeholders, not only partners and clients, but most importantly we take care of our family (employees). We proudly have members of our family that have been with us for 15, 20, and even 25 years. We are proud that we can avail a healthy working environment for as much people as we can.
Finally, with more than 27 years of experience, Prime Group and all its employees accumulated rich market-knowledge enabling them to meet our clients’ needs with international practices and standards. We are more than just a distributor, our clients are our partners of success, we work together with the purpose of growing both our businesses simultaneously.
Unlocking value and availing opportunities are the roots of everything we do. We open new markets to our partners and work closely with them on their market penetration strategy to achieve the optimum business results. At Prime Group we choose our partners selectively, each is a pioneer in their sector. With the likes of GEWISS, Shell and Etisalat Misr, we have built a strong diversified portfolio and market presence.
Our distribution arms (Prime Distribution & Modern Distribution) serve different sectors allowing us to acquire a leading market share, and in return serve more clients and help more businesses flourish. Additionally, we realized the importance of digital payments solutions ahead of many, and as a result we acquired Masary -The first branded payment service- back in 2012. We grew Masary’s operations (quadrupled the revenue) then invited in investors from related markets, now Masary is part of Ebtikar Group and is expected to be IPO-ed soon.
At Prime Group, we care dearly about all our stakeholders, not only partners and clients, but most importantly we take care of our family (employees). We proudly have members of our family that have been with us for 15, 20, and even 25 years. We are proud that we can avail a healthy working environment for as much people as we can.
Finally, with more than 27 years of experience, Prime Group and all its employees accumulated rich market-knowledge enabling them to meet our clients’ needs with international practices and standards. We are more than just a distributor, our clients are our partners of success, we work together with the purpose of growing both our businesses simultaneously.
Ashraf El-Sheikh
CEO
Maher Ismail
CFO
Shady Hussein
Retail & Distribution Head - Telecommunication Sector
